SALT is a program designed by American Student Assistance designed to make financial literacy commonplace — something all too foreign to many college students taking on burdensome student loans. To get the word out for their comprehensive education system, a direct mail campaign was aimed towards the financial aid offices of colleges across the country utilizing a fun, explosive visual language usually unseen with such a dry subject matter. Landing pages, posters, and other collateral were also distributed to make the SALT brand a mainstay within the financial offices that students were visiting.